Exploring the consequences of negative political advertising for liberal democracy /
Dermody, Janine.
Exploring the consequences of negative political advertising for liberal democracy / Janine Dermody, Richard Scullion. - Binghampton, N.Y. : Haworth Press, 2003. - pp.77-100.
Offprint from the Journal of Political Marketing, Vol. 2 (1), 2003.
Advertising, Political.
Democracy--Public opinion.
Political campaigns--Great Britain.
Political campaigns--United States.
Exploring the consequences of negative political advertising for liberal democracy / Janine Dermody, Richard Scullion. - Binghampton, N.Y. : Haworth Press, 2003. - pp.77-100.
Offprint from the Journal of Political Marketing, Vol. 2 (1), 2003.
Advertising, Political.
Democracy--Public opinion.
Political campaigns--Great Britain.
Political campaigns--United States.