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Dermody, Janine.

An exploration of the advertising ambitions and strategies of the 2001 British general election / Janine Dermody and Richard Scullion. - Helensburgh : Westburn Publishers, 2001. - pp.969-987.

Offprint from Journal of Marketing Management, 17, 2001.

Subjects--Corporate Names:
Great Britain. Parliament --Elections, 2001.

Subjects--Topical Terms:
Political campaigns--Great Britain.
Advertising, Political--Great Britain.