The British monarchy :
Balmer, John M. T.
The British monarchy : does the British crown as a corporate brand fit? / John M. T. Balmer. - Bradford : Bradford University School of Management, 2004. - 24p. - Working papers, (Bradford University, School of Management) no. 04/16. . - Working papers, (Bradford University, School of Management) no. 04/16. .
Available online at: http://www.brad.ac.uk/acad/management/external/pdf/workingpapers/2004/Booklet_04=16.pdf.
Windsor, House of.
Corporate image.
Monarchy--Public relations.--Great Britain
Monarchy--Public opinion.--Great Britain
The British monarchy : does the British crown as a corporate brand fit? / John M. T. Balmer. - Bradford : Bradford University School of Management, 2004. - 24p. - Working papers, (Bradford University, School of Management) no. 04/16. . - Working papers, (Bradford University, School of Management) no. 04/16. .
Available online at: http://www.brad.ac.uk/acad/management/external/pdf/workingpapers/2004/Booklet_04=16.pdf.
Windsor, House of.
Corporate image.
Monarchy--Public relations.--Great Britain
Monarchy--Public opinion.--Great Britain