Normal view MARC view ISBD view

Balmer, John M. T.

Monarchies as corporate brands / John M. T. Balmer, Stephen A. Greyser, Mats Urde. - Boston : Division of Research, Harvard Business School, 2004. - 43p. - Working papers (Harvard Business School. Division of Research) no. 05/002 . - Working papers (Harvard Business School. Division of Research) no. 05/002 .

An online version of the text is also available from: http://www.brad.ac.uk/acad/management/external/pdf/workingpapers/2004/Booklet_04=24.pdf

Subjects--Topical Terms:
Corporate image.
Monarchy--Public relations.--Sweden
Monarchy--Public opinion.--Sweden
Royal houses--Public relations.--Sweden
Royal houses--Public opinion.--Sweden
Monarchy--Public relations.--Great Britain
Monarchy--Public opinion.--Great Britain
Royal houses--Public relations.--Great Britain
Royal houses--Public opinion.--Great Britain