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Wring, Dominic, 1968-

Politics of marketing the Labour Party / Dominic Wring. - Basingstoke : Palgrave Macmillan, 2005.

Electronic book available via the Ebook Central platform.

Introduction : inside the political market -- I. The propaganda age -- To educate or persuade? -- The challenge of symbolic communication -- II. The media age -- Admass politics -- Selling the party -- Designer labour -- III. The marketing age -- Market research socialism -- The new right ascendancy -- Brand 'New' Labour? -- Conclusion : everything must go.

ISBN: 9780230597617 9780333689530

Subjects--Topical Terms:
Labour Party (Great Britain)--Public relations--History--20th century.
Communication in politics--History--Great Britain--20th century.

Index Terms--Genre/Form:
Electronic books.

Dewey Class. No.: 324.24107