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Gunter, Barrie,

Gambling advertising : nature, effects and regulation / by Barrie Gunter.

Gambling advertising : is there a need for concern? -- Gambling : is there a problem? -- Gambling advertising : how can it entice gamblers? -- Gambling and sport -- Gambling advertising : what are the macro-market effects? -- Gambling advertising : how does it register with people? -- Gambling advertising : is it linked to gambling behaviour? -- Can gambling advertising be countered? -- Does regulation of gambling advertising need to change?.

ISBN: 9781787699250 9781787699243 9781787699236

Nat. Bib. No.: GBB926972 bnb

Nat. Bib. Agency Control No.: 019246381 Uk

Subjects--Topical Terms:
Gambling--Marketing.
Gambling industry.
Gambling--Government policy.
Gambling--Law and legislation.
Internet gambling.

Dewey Class. No.: 338.47795