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Pack, Mark,

Polling unpacked : the history, uses and abuses of political opinion polls / Mark Pack. - 352 pages

The first political polls -- How political polls work -- The rights and wrongs of polling questions -- Is it all about voting intention? -- Other types of polls -- Polling gets it right -- Polling gets it wrong -- Regulating opinion polls -- Alternatives to opinion polls -- Even good polls mislead -- Judging polling firms -- Making sense of the polls.

ISBN: 9781789145670

Nat. Bib. No.: GBC237160 bnb

Nat. Bib. Agency Control No.: 020503110 Uk

Subjects--Topical Terms:
Politics, Practical--Public opinion.
Public opinion polls--History.

Dewey Class. No.: 324