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Panagopoulos, Costas,

Bases loaded : how US presidential campaigns are changing and why it matters / Costas Panagopoulos. - 1 online resource (160 pages) : illustrations (black and white). - Oxford scholarship online . - Oxford scholarship online. .

Also issued in print: 2020.

Includes bibliographical references and index.

'Bases Loaded' documents the shift away from persuasion toward base mobilization in the context of US presidential elections. Panagapoulos explains that this phenomenon is likely linked to several developments, including advances in campaign technology and voter targeting capabilities as well as insights from behavioural social science focusing on voter mobilization. The analyses show the 2000 presidential election represents a watershed cycle that punctuated this shift. The text concludes that these patterns have contributed to heightened partisan polarization in the United States.

Specialized.

ISBN: 9780197533109 (ebook) : No price

Subjects--Topical Terms:
Presidents--Election.--United States
Partisanship--Political aspects--United States.

Subjects--Geographic Terms:
United States--Politics and government--21st century.

LC Class. No.: JK528 / .P36 2020

Dewey Class. No.: 324.70973