Data-driven campaigning and political parties : five advanced democracies compared /
Dommett, Katharine,
Data-driven campaigning and political parties : five advanced democracies compared / Katharine Dommett, Glenn Kefford, and Simon Kruschinski. - 1 online resource : illustrations. - Journalism and political communication unbound Oxford scholarship online . - Journalism and political communication unbound. Oxford scholarship online. .
Also issued in print: 2024.
Includes bibliographical references and index.
Challenging the often-hyperbolic claims that have been made around the use of data in election campaigns for voter manipulation and suppression, this book provides unrivalled evidence of how parties actually behave. It shows that data-driven campaigning practice is not inherently problematic or new, but neither is it uniform, rather systemic, regulatory and party level factors affecting the nature of campaigning. Providing detailed empirical examples from Australia, Canada, Germany, the UK and US, this book shows how parties campaign and explains why parties differ, thereby resetting prevailing understanding of the role of data in campaigns.
Specialized.
9780197570265 No price
10.1093/oso/9780197570227.001.0001 doi
Campaign management--Data processing.
Internet in political campaigns.
Data mining--Political aspects.
Politics and Government.
Politics & government.
JF2112.C3 / D66 2024
324.70285
Data-driven campaigning and political parties : five advanced democracies compared / Katharine Dommett, Glenn Kefford, and Simon Kruschinski. - 1 online resource : illustrations. - Journalism and political communication unbound Oxford scholarship online . - Journalism and political communication unbound. Oxford scholarship online. .
Also issued in print: 2024.
Includes bibliographical references and index.
Challenging the often-hyperbolic claims that have been made around the use of data in election campaigns for voter manipulation and suppression, this book provides unrivalled evidence of how parties actually behave. It shows that data-driven campaigning practice is not inherently problematic or new, but neither is it uniform, rather systemic, regulatory and party level factors affecting the nature of campaigning. Providing detailed empirical examples from Australia, Canada, Germany, the UK and US, this book shows how parties campaign and explains why parties differ, thereby resetting prevailing understanding of the role of data in campaigns.
Specialized.
9780197570265 No price
10.1093/oso/9780197570227.001.0001 doi
Campaign management--Data processing.
Internet in political campaigns.
Data mining--Political aspects.
Politics and Government.
Politics & government.
JF2112.C3 / D66 2024
324.70285