Introduction: an overview of the crisis -- Part one: Retail apocalypse now! -- 1. A tale of two bankruptcies -- 2.The great stores meltdown -- 3. No longer a nation of shopkeepers -- 4. Dark satanic malls -- 5. My kingdom for a horse : the knock-on impact on branded suppliers -- 6. The next big short? -- 7. Killing more jobs than China -- 8. A global problem -- 9. The impact of public policy -- Part two: The causes of the crisis in retailing -- 10. The classical retailing model -- 11. The rise of e-commerce -- 12. The broader impact of the technological revolution -- 13. The generational revolution -- 14. The death of brands -- 15. Passing peak consumption -- 16. Conquering the final mile -- 17. The dawn of a virtual world -- 18. This is your fridge talking -- 19. Algorithm-n-blues -- 20. Veni, vidi, 3D -- 21. See you later, incubator -- 22. Direct is best -- 23. Retail derailed -- 24. Bankers away! -- 25. Can the last one out switch off the lights? -- Part three: How to save retail -- 26. The importance of simplicity -- 27. Go with the flow -- 28. Cannibalise, cannibalise, cannibalise! -- 29. Lean and mean -- 30. Brand theatre -- 31. The third space -- 32. Re-tech -- 33. Becoming the conversation -- 34. The price is right -- 35. Inclusive is the new exclusive -- 36 Virtuous reality -- 37. The hacker way -- 38. Reinventing shared shopping spaces -- 39. Advice to governments -- 40. Summary : the new rules for survival.