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Analytic activism : digital listening and the new political strategy / David Karpf.
Series: Oxford studies in digital politics: Publisher: New York, NY : Oxford University Press, 2016Description: 1 online resource : illustrations (black and white).Content type: text | still image Media type: computer Carrier type: online resourceISBN: 9780190266165 (ebook) :.Subject(s): Political participation -- Technological innovations
| Communication in politics -- Technological innovations | Political campaigns -- Data processing | Data mining -- Political aspects | Big data -- Political aspectsAdditional Physical Form: Print version : 9780190266127DDC classification: 332.402854678 Online resources: Oxford scholarship online Summary: Netroots activist organizations are increasingly turning to digital analytics in order to listen to their supporters, monitor public sentiment, experiment with new tactics, and develop strategies that can succeed in the new media environment. This work discusses the rise of 'analytic activism,' including both its strengths and its limitations.
| Item type | Current library | Copy number | Status | |
|---|---|---|---|---|
| ebook | House of Lords Library - Palace Online access | 1 | Available |
Includes bibliographical references and index.
Netroots activist organizations are increasingly turning to digital analytics in order to listen to their supporters, monitor public sentiment, experiment with new tactics, and develop strategies that can succeed in the new media environment. This work discusses the rise of 'analytic activism,' including both its strengths and its limitations.
Specialized.
Description based on online resource; title from home page (viewed on November 7, 2016).