Also issued in print: 2021.

Includes bibliographical references and index.

The Avon Lady was a woman who sold cosmetics door-to-door & earned commissions on her sales. In the 1950s, she became famous in a long-running advertising campaign that featured a two-chime doorbell, 'Ding Dong!,' followed by the greeting 'Avon Calling!' At that time, more than 250,000 women worked as Avon Ladies, & together they represented the largest female direct sales force in the world. Avon began as the California Perfume Company in 1886. Its founder, David McConnell, had sought to provide women with an independent business opportunity largely hoping to soften the seedy reputation of itinerant peddlers. When the company created the Avon brand of cosmetics in the 1930s, changing its name to Avon Products in 1939, it stood as a leader in the direct selling industry & the only company to hire women exclusively as its representatives. This history explores the business of those representatives & the way they were managed.

Specialized.

Description based on online resource; title from home page (viewed on May 20, 2021).