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Presidential campaigning in the Internet age / Jennifer Stromer-Galley.
Series: Oxford studies in digital politics: Publisher: New York : Oxford University Press, 2014Description: 1 online resource : illustrations (black and white).Content type: text | still image Media type: computer Carrier type: online resourceISBN: 9780199357482 (ebook) :.Subject(s): Internet in political campaigns -- United States
| Digital communications -- United States | Presidents -- United States -- Election | Presidential candidates -- United StatesAdditional Physical Form: Print version 9780199731930DDC classification: 324.730973 Online resources: Oxford scholarship online Summary: As the plugged-in presidential campaign has arguably reached maturity, this book challenges popular claims about the democratizing effect of Digital Communication Technologies (DCTs). Analyzing campaign strategies, structures, and tactics from the past five presidential election cycles, Stromer-Galley reveals how, for all their vaunted inclusivity and tantalizing promise of increased two-way communication between candidates and theindividuals who support them, DCTs have done little to change the fundamental dynamics of campaigns.
| Item type | Current library | Copy number | Status | |
|---|---|---|---|---|
| ebook | House of Lords Library - Palace Online access | 1 | Available |
Includes bibliographical references and index.
As the plugged-in presidential campaign has arguably reached maturity, this book challenges popular claims about the democratizing effect of Digital Communication Technologies (DCTs). Analyzing campaign strategies, structures, and tactics from the past five presidential election cycles, Stromer-Galley reveals how, for all their vaunted inclusivity and tantalizing promise of increased two-way communication between candidates and theindividuals who support them, DCTs have done little to change the fundamental dynamics of campaigns.
Description based on online resource; title from home page (viewed on February 28, 2014).