Balmer, John M. T. <br/><br/>
The British monarchy as a corporate brand :  heresy or necessity? / 
John M. T. Balmer. 
 - Bradford :  Bradford University School of Management,  2004. 
 - 33p. 
 - Working papers, (Bradford University, School of Management)  no.04/17. .
 - Working papers, (Bradford University, School of Management)  no.04/17. .
<br/><br/> Available online at: http://www.brad.ac.uk/acad/management/external/pdf/workingpapers/2004/Booklet_04=17.pdf 
<br/><br/><label>Subjects--Personal Names: </label><br/>Windsor, House of.
<br/><br/><label>Subjects--Topical Terms: </label><br/>Corporate image.<br/>Monarchy--Public relations.--Great Britain<br/>Monarchy--Public opinion.--Great Britain