TY  - BOOK
AU  - Balmer,John M.T.
ED  - University of Bradford.
TI  - The British monarchy as a corporate brand: heresy or necessity? 
T2  - Working papers, (Bradford University, School of Management)
PY  - 2004///
CY  - Bradford
PB  - Bradford University School of Management
KW  - Windsor, House of.
KW  - Corporate image
KW  - Monarchy
KW  - Great Britain
KW  - Public relations
KW  - Public opinion
N1  - Available online at: http://www.brad.ac.uk/acad/management/external/pdf/workingpapers/2004/Booklet_04=17.pdf
UR  - http://www.brad.ac.uk/acad/management/external/pdf/workingpapers/2004/Booklet_04=17.pdf
ER  -