Balmer, John M. T. <br/><br/>
Monarchies as corporate brands / 
John M. T. Balmer, Stephen A. Greyser, Mats Urde. 
 - Boston :  Division of Research, Harvard Business School,  2004. 
 - 43p. 
 - Working papers (Harvard Business School. Division of Research)  no. 05/002 .
 - Working papers (Harvard Business School. Division of Research)  no. 05/002 .
<br/><br/> An online version of the text is also available from: http://www.brad.ac.uk/acad/management/external/pdf/workingpapers/2004/Booklet_04=24.pdf 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Corporate image.<br/>Monarchy--Public relations.--Sweden<br/>Monarchy--Public opinion.--Sweden<br/>Royal houses--Public relations.--Sweden<br/>Royal houses--Public opinion.--Sweden<br/>Monarchy--Public relations.--Great Britain<br/>Monarchy--Public opinion.--Great Britain<br/>Royal houses--Public relations.--Great Britain<br/>Royal houses--Public opinion.--Great Britain