TY  - BOOK
AU  - Balmer,John M.T.
AU  - Greyser,Stephen A.
AU  - Urde,Mats
ED  - Harvard Business School.
TI  - Monarchies as corporate brands
T2  - Working papers (Harvard Business School. Division of Research)
PY  - 2004///
CY  - Boston
PB  - Division of Research, Harvard Business School
KW  - Corporate image
KW  - Monarchy
KW  - Sweden
KW  - Public relations
KW  - Public opinion
KW  - Royal houses
KW  - Great Britain
N1  - An online version of the text is also available from: http://www.brad.ac.uk/acad/management/external/pdf/workingpapers/2004/Booklet_04=24.pdf
UR  - http://www.brad.ac.uk/acad/management/external/pdf/workingpapers/2004/Booklet_04=24.pdf
ER  -