Johnson, Phillip
Ambush marketing and brand protection : law and practice /
Phillip Johnson.
- 2nd ed.
- Oxford : Oxford University Press, 2011.
- lix, 459p.
Previous ed. published as: Ambush marketing : a practical guide to protecting the brand of a sporting event. London : Sweet & Maxwell, 2008.
9780199696451
Special events--Marketing--Law and legislation.
Brand name products--Law and legislation--Great Britain.
343.84