TY  - BOOK
AU  - Johnson,Phillip
TI  - Ambush marketing and brand protection: law and practice 
SN  - 9780199696451
U1  - 343.84 
PY  - 2011///
CY  - Oxford
PB  - Oxford University Press
KW  - Special events
KW  - Marketing
KW  - Law and legislation
KW  - Brand name products
KW  - Great Britain
N1  - Previous ed. published as: Ambush marketing : a practical guide to protecting the brand of a sporting event.  London : Sweet & Maxwell, 2008
ER  -