TY  - BOOK
AU  - Doyle,Charles
TI  - A dictionary of marketing
SN  - 9780191727962 
PY  - 2011///
CY  - Oxford
PB  - Oxford University Press
KW  - Marketing
KW  - Dictionaries
N1  - Previous ed: published as Collins dictionary of marketing. Glasgow: Collins, 2005
UR  - http://www.oxfordreference.com/view/10.1093/acref/9780199590230.001.0001/acref-9780199590230
ER  -