Owens, Edward, <br/><br/>
The family firm :  monarchy, mass media and the British public, 1932-53 / 
Edward Owens. 
 - xv, 428 pages, illustrations (black and white) 
 - New historical perspectives .
 - Royal Historical Society new historical perspectives. .
<br/><br/> "The Family Firm presents the first major analysis of the transformation of the public projection and receiption of the British monarchy's media image in the period 1932-1953. Beginning with King George V’s first Christmas broadcast in 1932, the royal household worked with the Church of England and the media to initiate a new phase in the House of Windsor’s public relations strategy. Together they elevated the royal family's domesticity as a focal point for popular identification and this strengthened the emotional connections that members of the public forged with royalty. 'The Family Firm' shows how the tightening of these bonds had a unifying effect on British national life in the unstable years during and either side of the Second World War and helped to restore public confidence in a crown that was severely shaken by the abdication of King Edward VIII."-- 
<br/><br/><label>ISBN: </label>9781909646940 9781909646988 9781909646964 
<br/><br/><label>Nat. Bib. No.: </label>GBB9E3290  bnb 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Monarchy--Public opinion--History--Great Britain--20th century.<br/>Public relations and politics--Great Britain.
<br/><br/><label>Subjects--Geographic Terms: </label><br/>Great Britain--Politics and government--1936-1945.<br/>Great Britain--Politics and government--1945-1964.
<br/><br/><label>Dewey Class. No.: </label>305.5220941