Wring, Dominic,  1968- <br/><br/>
Politics of marketing the Labour Party / 
Dominic Wring. 
 - Basingstoke :  Palgrave Macmillan,  2005. 
<br/><br/> Electronic book available via the Ebook Central platform. 
<br/><br/>Introduction : inside the political market -- I. The propaganda age -- To educate or persuade? -- The challenge of symbolic communication -- II. The media age -- Admass politics -- Selling the party -- Designer labour -- III. The marketing age -- Market research socialism -- The new right ascendancy -- Brand 'New' Labour? -- Conclusion : everything must go. 
<br/><br/><label>ISBN: </label>9780230597617 9780333689530 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Labour Party (Great Britain)--Public relations--History--20th century.<br/>Communication in politics--History--Great Britain--20th century.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>Dewey Class. No.: </label>324.24107