TY  - BOOK
AU  - Wring,Dominic
ED  - ProQuest (Firm)
TI  - Politics of marketing the Labour Party
SN  - 9780230597617
U1  - 324.24107 
PY  - 2005///
CY  - Basingstoke
PB  - Palgrave Macmillan
KW  - Labour Party (Great Britain)
KW  - Public relations
KW  - History
KW  - 20th century
KW  - Communication in politics
KW  - Great Britain
KW  - Electronic books
N1  - Electronic book available via the Ebook Central platform; Introduction : inside the political market -- I. The propaganda age -- To educate or persuade? -- The challenge of symbolic communication -- II. The media age -- Admass politics -- Selling the party -- Designer labour -- III. The marketing age -- Market research socialism -- The new right ascendancy -- Brand 'New' Labour? -- Conclusion : everything must go
UR  - https://ebookcentral.proquest.com/lib/parliamentuk/detail.action?docID=736507
ER  -