TY  - BOOK
AU  - Tett,Gillian
TI  - Anthro-vision: how anthropology can explain business and life 
SN  - 9781847942876
U1  - 338.7 
PY  - 2021///
CY  - London
PB  - Random House Business
KW  - Business enterprises
KW  - Corporate culture
KW  - Anthropology
N1  - Preface : the other AI (or anthropology intelligence) -- I. Making the "strange" familiar -- Culture shock (or what is anthropology anyway?) -- Cargo cults (or why did globalization surprise Intel and Nestlé?/ -- Contagion (or why can't medicine alone stop pandemics?) -- II. Making the "familiar" strange -- Financial crisis (or why do bankers misread risks?) -- Corporate conflict (of why did General Motors' meetings misfire?) -- Weird westerners (or why do we really buy dog food and daycare?) -- III. Listening to social silence -- "Bigly" (or what did we miss about Trump and teenagers?) -- Cambridge Analytica (or why do economists struggle in cyberspace?) -- WFH (or why do we need an office?) -- Moral money (or what really drives sustainability?) -- Conclusion : Amazon to Amazon (or what if we all thought like anthropologists?) -- Postscript : a letter to anthropologists
ER  -