TY  - BOOK
AU  - Roberts,Andrew
TI  - The Chief: the life of Lord Northcliffe 
SN  - 9781398508699
U1  - 920 
PY  - 2022///
CY  - London
PB  - Simon and Schuster
KW  - Northcliffe, Alfred Harmsworth,
KW  - Publishers and publishing
KW  - Great Britain
KW  - Biography
KW  - Newspaper publishing
KW  - History
KW  - 20th century
N2  - "The first definitive biography of Alfred Harmsworth, 1st Viscount Northcliffe, the first and greatest press magnate in history and the genius who invented modern popular journalism. The turn of the century was a period when the world was opening up in new and exciting ways - radio, telegrams, the advent of flight. With literacy and the right to vote extending across an ever-expanding populace, politics and journalism were embarking on a power struggle that continues unabated to this day. Lord Northcliffe rose to the challenges of this new world by employing cutting-edge technology, upending the outdated mores of traditional journalism and radically reshaping the very concept of 'news'.  
He was a tough and uncompromising businessman, frequently levelled with charges of megalomania, but in 'The Chief' Andrew Roberts puts his ruthlessness in the overall context of a life of visionary business skill, journalistic brilliance, distinguished wartime public service and heartfelt patriotism. The man was, undoubtedly, a genius - albeit a flawed one. From a modest background, growing up on the outskirts of Dublin, by 27 he presided over a magazine empire with the largest circulation in the world. By the time of his tragically early death at 57 in August 1922, Northcliffe had founded the 'Daily Mail' and 'Daily Mirror', and had also owned 'The Times' and the 'Observer'. At one point he owned two-thirds of all the titles on Fleet Street. Based on exclusive access to the Harmsworth family archive, 'The Chief' charts Lord Northcliffe's rise to power and his highly controversial influence in a politically critical period. His influence still resonates today both through his remarkable business innovations and in the way we consume our news and politics."--
ER  -