TY - BOOK AU - Ahmed,Zahid Shahab AU - Akbar,Ali TI - Iran's soft power in Afghanistan and Pakistan SN - 9781399517454 AV - DS274.2.P18 A4 2023 U1 - 327.5505491 23 PY - 2023///] CY - Edinburgh PB - Edinburgh University Press KW - Iran KW - Foreign relations KW - Pakistan KW - Foreign public opinion, Pakistani KW - Afghanistan KW - Foreign public opinion, Afghan N1 - Includes bibliographical references and index; Specialized N2 - This work explores Iran's soft power in two of its eastern neighbours - namely Afghanistan and Pakistan - in key areas including the cultural, religious, social, media, ideological and educational spheres. It explains what resources and instruments Iran has used to project its soft power in the two selected countries since the establishment of the Islamic Republic of Iran in 1979, and how Iran's attempt to increase its reach has been perceived by elites and opinion makers in Afghanistan and Pakistan. It therefore offers the most up-to-date examination of Iranian soft power tools and strategies and how they are received in both countries - topics which have not hitherto been fully explored; Studies Iran's soft power in Afghanistan and Pakistan in cultural, religious, social, ideological and educational spheres ER -