Penney, Joel, <br/><br/>
The citizen marketer / 
Joel Penney. 
 - 1 online resource. 
 - Oxford studies in digital politics .
 - Oxford studies in digital politics. .
<br/><br/> Previously issued in print: 2017. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> From hashtag activism to the flood of political memes on social media, the landscape of political communication is being transformed by the grassroots circulation of opinion on digital platforms and beyond. 'The Citizen Marketer' offers a new framework for understanding this phenomenon by exploring how everyday people assist in the promotion of political media messages in hopes of persuading their peers and shaping the public mind. 
<br/><br/> Specialized. 
<br/><br/><label>ISBN: </label>9780190658090 (ebook) :  No price 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Political participation--Technological innovations.<br/>Communication in politics--Technological innovations.<br/>Social media--Political aspects.<br/>Marketing--Political aspects.<br/>Public opinion--Political aspects.
<br/><br/><label>LC Class. No.: </label>JF799.5  / .P46 2017 
<br/><br/><label>Dewey Class. No.: </label>324.73