TY  - BOOK
AU  - Penney,Joel
TI  - The citizen marketer
T2  - Oxford studies in digital politics
SN  - 9780190658090 (ebook) :
AV  - JF799.5 .P46 2017
U1  - 324.73 23
PY  - 2017///
CY  - New York, NY
PB  - Oxford University Press
KW  - Political participation
KW  - Technological innovations
KW  - Communication in politics
KW  - Social media
KW  - Political aspects
KW  - Marketing
KW  - Public opinion
N1  - Previously issued in print: 2017; Includes bibliographical references and index; Specialized
N2  - From hashtag activism to the flood of political memes on social media, the landscape of political communication is being transformed by the grassroots circulation of opinion on digital platforms and beyond. 'The Citizen Marketer' offers a new framework for understanding this phenomenon by exploring how everyday people assist in the promotion of political media messages in hopes of persuading their peers and shaping the public mind
UR  - https://go.openathens.net/redirector/lords.parliament.uk?url=http://dx.doi.org/10.1093/acprof:oso/9780190658052.001.0001
ER  -