TY  - BOOK
AU  - Stromer-Galley,Jennifer
TI  - Presidential campaigning in the Internet age
T2  - Oxford studies in digital politics
SN  - 9780190694081 (ebook) :
AV  - JK2281 
U1  - 324.70973 23
PY  - 2019///
CY  - New York, NY
PB  - Oxford University Press
KW  - Political campaigns
KW  - United States
KW  - History
KW  - 20th century
KW  - 21st century
KW  - Internet in political campaigns
KW  - Presidents
KW  - Election
N1  - Also issued in print: 2019; Includes bibliographical references and index; Specialized
N2  - Presidential candidates and their campaigns in the United States are fully invested in the use of social media. Yet, since 1996 presidential campaigns have been experimenting with ways to use digital communication technologies on the Internet to their advantage. This text tells the stories of the practices of campaigning online between 1996 and 2016, looking at winners and also-rans. The stories provide rich details of the factors that contribute to the success or failure of candidates, including the influence of digital media. The stories also show how political campaigns over six election cycles transitioned from the paradigm of mass media campaigning, to networked campaigning, and finally to mass-targeted campaigning
UR  - https://go.openathens.net/redirector/lords.parliament.uk?url=https://dx.doi.org/10.1093/oso/9780190694043.001.0001
ER  -