TY - BOOK AU - Panagopoulos,Costas TI - Bases loaded: how US presidential campaigns are changing and why it matters T2 - Oxford scholarship online SN - 9780197533109 (ebook) : AV - JK528 .P36 2020 U1 - 324.70973 23 PY - 2020/// CY - New York, NY PB - Oxford University Press KW - Presidents KW - United States KW - Election KW - Partisanship KW - Political aspects KW - Politics and government KW - 21st century N1 - Also issued in print: 2020; Includes bibliographical references and index; Specialized N2 - 'Bases Loaded' documents the shift away from persuasion toward base mobilization in the context of US presidential elections. Panagapoulos explains that this phenomenon is likely linked to several developments, including advances in campaign technology and voter targeting capabilities as well as insights from behavioural social science focusing on voter mobilization. The analyses show the 2000 presidential election represents a watershed cycle that punctuated this shift. The text concludes that these patterns have contributed to heightened partisan polarization in the United States UR - https://go.openathens.net/redirector/lords.parliament.uk?url=https://dx.doi.org/10.1093/oso/9780197533062.001.0001 ER -