TY  - BOOK
AU  - Manko,Katina
TI  - Ding dong! Avon calling!: the women and men of Avon Products, Incorporated 
T2  - Oxford scholarship online
SN  - 9780190499853 (ebook) :
AV  - HD9970.5.C674 A9563 2021
U1  - 381.456685506573 23
PY  - 2021///
CY  - New York, NY
PB  - Oxford University Press
KW  - Avon Products, Inc
KW  - Cosmetics industry
KW  - United States
KW  - History
KW  - Selling
KW  - Cosmetics
KW  - Direct selling
KW  - Women sales personnel
N1  - Also issued in print: 2021; Includes bibliographical references and index; Specialized
N2  - The Avon Lady was a woman who sold cosmetics door-to-door & earned commissions on her sales. In the 1950s, she became famous in a long-running advertising campaign that featured a two-chime doorbell, 'Ding Dong!,' followed by the greeting 'Avon Calling!' At that time, more than 250,000 women worked as Avon Ladies, & together they represented the largest female direct sales force in the world. Avon began as the California Perfume Company in 1886. Its founder, David McConnell, had sought to provide women with an independent business opportunity largely hoping to soften the seedy reputation of itinerant peddlers. When the company created the Avon brand of cosmetics in the 1930s, changing its name to Avon Products in 1939, it stood as a leader in the direct selling industry & the only company to hire women exclusively as its representatives. This history explores the business of those representatives & the way they were managed
UR  - https://go.openathens.net/redirector/lords.parliament.uk?url=https://dx.doi.org/10.1093/oso/9780190499822.001.0001
ER  -