Stromer-Galley, Jennifer, <br/><br/>
Presidential campaigning in the Internet age / 
Jennifer Stromer-Galley. 
 - 1 online resource :  illustrations (black and white). 
 - Oxford studies in digital politics .
 - Oxford studies in digital politics. .
<br/><br/>Includes bibliographical references and index. 
<br/><br/> As the plugged-in presidential campaign has arguably reached maturity, this book challenges popular claims about the democratizing effect of Digital Communication Technologies (DCTs). Analyzing campaign strategies, structures, and tactics from the past five presidential election cycles, Stromer-Galley reveals how, for all their vaunted inclusivity and tantalizing promise of increased two-way communication between candidates and theindividuals who support them, DCTs have done little to change the fundamental dynamics of campaigns. 
<br/><br/><label>ISBN: </label>9780199357482 (ebook) :  No price 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet in political campaigns--United States.<br/>Digital communications--United States.<br/>Presidents--Election.--United States<br/>Presidential candidates--United States.
<br/><br/><label>LC Class. No.: </label>JK2281  / .S78 2014 
<br/><br/><label>Dewey Class. No.: </label>324.730973