Bar-Gill, Oren. <br/><br/>
Seduction by contract  law, economics, and psychology in consumer markets /  [electronic resource] : 
Oren Bar-Gill. 
 - Oxford :  Oxford University Press,  2012. 
 - 1 online resource :  ill. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> 'Seduction by Contract' explains how consumer contracts emerge from market forces and consumer psychology. Consumers' predictable mistakes - they are short-sighted, optimistic, and imperfectly rational - compel sellers to compete by hiding the true costs of products in complex, misleading contracts. Only better law can overcome the market's failure. 
<br/><br/> Specialized. 
<br/><br/><label>ISBN: </label>9780191751660  No price 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer contracts.<br/>Marketing.<br/>Consumers--Attitudes.<br/>Law.
<br/><br/><label>LC Class. No.: </label>K1030 
<br/><br/><label>Dewey Class. No.: </label>346.022