Introduction: whac-a-mole myths -- Sex, gender, sex/gender or gender/sex: a note on sex and gender -- Inside her pretty little head: the hunt begins -- Her raging hormones -- The rise of psychobabble -- Bran myths, neurotrash and neurosexism -- the twenty-first century brain -- Your social brain -- Baby matters: to begin at the beginning (or even a bit before) -- Let's hear it for the babies -- The gendered waters in which we swim: the pink and blue tsunami -- Sex and science -- Science and the brain -- Good girls don't -- Inside her pretty little head: a twenty-first century update -- Mars, Venus, or Earth?: have we been wrong about sex all along? -- Raising dauntless daughters and sympathetic sons.