000 01160cam a2200253 a 4500
001 u59156
005 20171208180551.0
008 041011s2004 enk 000 0 eng d
049 _jCU
_k070015747782
_le
_m2
100 1 _aBalmer, John M. T.
_9103344
245 1 4 _aThe British monarchy as a corporate brand :
_bheresy or necessity? /
_cJohn M. T. Balmer.
260 _aBradford :
_bBradford University School of Management,
_c2004.
300 _a33p.
490 1 _aWorking papers, (Bradford University, School of Management)
_vno.04/17.
500 _aAvailable online at: http://www.brad.ac.uk/acad/management/external/pdf/workingpapers/2004/Booklet_04=17.pdf
600 3 0 _aWindsor, House of.
_9102053
650 0 _aCorporate image.
_950483
650 0 _aMonarchy
_zGreat Britain
_xPublic relations.
_950484
650 0 _aMonarchy
_zGreat Britain
_xPublic opinion.
_940117
710 2 _aUniversity of Bradford.
_bSchool of Management.
_910358
830 0 _aWorking papers, (Bradford University, School of Management)
_vno.04/17.
_9117607
856 7 0 _uhttp://www.brad.ac.uk/acad/management/external/pdf/workingpapers/2004/Booklet_04=17.pdf
942 _n0
999 _c55524
_d55524