000 01596nam a2200349 a 4500
001 u59163
005 20171208180551.0
008 050524s2004 enk 000 0 eng
040 _aOX/U-1
049 _jCU
_k990013068821
_lb
_m+
100 1 _aBalmer, John M. T.
_9103344
245 1 0 _aMonarchies as corporate brands /
_cJohn M. T. Balmer, Stephen A. Greyser, Mats Urde.
260 _aBoston :
_bDivision of Research, Harvard Business School,
_c2004.
300 _a43p.
490 1 _aWorking papers (Harvard Business School. Division of Research)
_vno. 05/002
500 _aAn online version of the text is also available from: http://www.brad.ac.uk/acad/management/external/pdf/workingpapers/2004/Booklet_04=24.pdf
650 0 _aCorporate image.
_950483
650 0 _aMonarchy
_zSweden
_xPublic relations.
_950491
650 0 _aMonarchy
_zSweden
_xPublic opinion.
_950492
650 0 _aRoyal houses
_zSweden
_xPublic relations.
_950493
650 0 _aRoyal houses
_zSweden
_xPublic opinion.
_950494
650 0 _aMonarchy
_zGreat Britain
_xPublic relations.
_950484
650 0 _aMonarchy
_zGreat Britain
_xPublic opinion.
_940117
650 0 _aRoyal houses
_zGreat Britain
_xPublic relations.
_950495
650 0 _aRoyal houses
_zGreat Britain
_xPublic opinion.
_950496
700 1 _aGreyser, Stephen A.
_9103354
700 1 _aUrde, Mats,
_d1962-
_9103355
710 2 _aHarvard Business School.
_bDivision of Research.
_910360
830 0 _aWorking papers (Harvard Business School. Division of Research)
_vno. 05/002
_9117609
856 7 0 _uhttp://www.brad.ac.uk/acad/management/external/pdf/workingpapers/2004/Booklet_04=24.pdf
942 _n0
999 _c55530
_d55530