| 000 | 00863cam a2200217 a 4500 | ||
|---|---|---|---|
| 001 | u68922 | ||
| 008 | 120319s2011 enka b 001 0 eng d | ||
| 020 | _a9780199696451 | ||
| 040 |
_aStDuBDS _beng _cStDuBDS _dUk _dUkOxU _dUK-LoPHL |
||
| 049 |
_jCU _k0719102819 _lb |
||
| 082 | 0 | 4 | _a343.84 |
| 100 | 1 |
_aJohnson, Phillip _q(Phillip Michael) _9107619 |
|
| 245 | 1 | 0 |
_aAmbush marketing and brand protection : _blaw and practice / _cPhillip Johnson. |
| 250 | _a2nd ed. | ||
| 260 |
_aOxford : _bOxford University Press, _c2011. |
||
| 300 | _alix, 459p. | ||
| 500 | _aPrevious ed. published as: Ambush marketing : a practical guide to protecting the brand of a sporting event. London : Sweet & Maxwell, 2008. | ||
| 650 | 0 |
_aSpecial events _xMarketing _xLaw and legislation. _956945 |
|
| 650 | 0 |
_aBrand name products _xLaw and legislation _zGreat Britain. _924765 |
|
| 942 | _n0 | ||
| 999 |
_c63869 _d63869 |
||