000 01465cam a2200289 a 4500
003 UK-LoPHL
005 20210426104434.0
007 cr |||||||||||
008 210407s2005 enk ob 001 0 eng d
020 _a9780230597617
_qebook
020 _a9780333689530
_qprint
035 _a(OCoLC)1058397017
035 _a(OCoLC)on1058397017
040 _aAU@
_beng
_cAU@
_dOCLCQ
_dOCoLC
_dUK-LoPHL
_epn
_eaccr
082 0 4 _a324.24107
100 1 _aWring, Dominic,
_9113694
_d1968-
245 1 0 _aPolitics of marketing the Labour Party /
_cDominic Wring.
260 _aBasingstoke :
_bPalgrave Macmillan,
_c2005.
500 _aElectronic book available via the Ebook Central platform.
505 0 _aIntroduction : inside the political market -- I. The propaganda age -- To educate or persuade? -- The challenge of symbolic communication -- II. The media age -- Admass politics -- Selling the party -- Designer labour -- III. The marketing age -- Market research socialism -- The new right ascendancy -- Brand 'New' Labour? -- Conclusion : everything must go.
650 0 _aLabour Party (Great Britain)
_xPublic relations
_xHistory
_y20th century.
_9123202
650 4 _aCommunication in politics
_zGreat Britain
_xHistory
_y20th century.
_927085
655 _aElectronic books.
710 2 _912936
_aProQuest (Firm)
856 4 0 _uhttps://ebookcentral.proquest.com/lib/parliamentuk/detail.action?docID=736507
_zClick here to access online - 1 user
942 _2ddc
_cEBOOK
_n0
999 _c77087
_d77087