000 02631nam a2200421 i 4500
001 EDZ0002002131
003 UK-LoPHL
005 20240425145611.0
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007 cr |||||||||||
008 190121r20192018nyua fob 001|0|eng|d
020 _a9780190943158 (ebook) :
_cNo price
040 _aStDuBDS
_beng
_cStDuBDS
_erda
_epn
041 1 _aeng
_aper
_hper
050 4 _aDS371.4135
082 0 4 _a958.1047
_223
100 1 _aJohnson, Thomas H.,
_eauthor.
_9111872
245 1 0 _aTaliban narratives :
_bthe use and power of stories in the Afghanistan conflict /
_cThomas Johnson.
264 1 _aNew York, NY :
_bOxford University Press,
_c2019.
300 _a1 online resource :
_billustrations (black and white).
336 _atext
_2rdacontent
336 _astill image
_2rdacontent
337 _acomputer
_2rdamedia
338 _aonline resource
_2rdacarrier
490 1 _aOxford scholarship online
500 _aPreviously issued in print: 2018.
504 _aIncludes bibliographical references and index.
520 8 _aWhy has the Taliban been so much more effective in presenting messages that resonate with the Afghan population than the US, the Afghan government & their allies? This text, based on years of field research & the assessment of hundreds of original source materials, examines the information operations & related narratives of Afghan insurgents, especially the Afghan Taliban, & investigates how the Taliban has won the information war. Taliban messaging, wrapped in the narrative of jihad, is both to the point & in tune with its target audiences. On the other hand, the US & its Kabul allies committed a basic messaging blunder, failing to present narratives that spoke to or, often, were even understood by their target audiences. Importantly, the text systematically explains why the US lost this 'battle of the story' in Afghanistan, & argues that this defeat may have cost the US the entire war, despite its conventional & technological superiority.
521 _aSpecialized.
546 _aEnglish text with selection in Dari with parallel English translation from the Dari.
588 _aDescription based on online resource; title from home page (viewed on January 21, 2019).
650 0 _aTaliban members' writings.
650 0 _aAfghan War, 2001-
_xMass media and war.
776 0 8 _iPrint version :
_z9780190840600
830 0 _aOxford scholarship online.
856 4 0 _3Oxford scholarship online
_uhttps://go.openathens.net/redirector/lords.parliament.uk?url=http://dx.doi.org/10.1093/oso/9780190840600.001.0001
975 _aOxford scholarship online 2024
999 _c82243
_d82243