000			02079nam a2200421 i 4500
001			EDZ0001679690
003			UK-LoPHL
005			20240425150052.0
006			m||||||||d||||||||
007			cr |||||||||||
008			170505s2017 nyu fob 001|0|eng|d
020			_a9780190658090 (ebook) : _cNo price
040			_aStDuBDS _beng _cStDuBDS _erda _epn
050		0	_aJF799.5 _b.P46 2017
082	0	4	_a324.73 _223
100	1		_aPenney, Joel, _eauthor.
245	1	4	_aThe citizen marketer / _cJoel Penney.
264		1	_aNew York, NY : _bOxford University Press, _c2017.
300			_a1 online resource.
336			_atext _2rdacontent
337			_acomputer _2rdamedia
338			_aonline resource _2rdacarrier
490	1		_aOxford studies in digital politics
500			_aPreviously issued in print: 2017.
504			_aIncludes bibliographical references and index.
520	8		_aFrom hashtag activism to the flood of political memes on social media, the landscape of political communication is being transformed by the grassroots circulation of opinion on digital platforms and beyond. 'The Citizen Marketer' offers a new framework for understanding this phenomenon by exploring how everyday people assist in the promotion of political media messages in hopes of persuading their peers and shaping the public mind.
521			_aSpecialized.
588			_aDescription based on online resource; title from home page (viewed on May 9, 2017).
650		0	_aPolitical participation _xTechnological innovations. _954736
650		0	_aCommunication in politics _xTechnological innovations. _954737
650		0	_aSocial media _xPolitical aspects. _958722
650		0	_aMarketing _xPolitical aspects. _939182
650		0	_aPublic opinion _xPolitical aspects.
776	0	8	_iPrint version : _z9780190658052
830		0	_aOxford studies in digital politics. _9122079
856	4	0	_3Oxford scholarship online _uhttps://go.openathens.net/redirector/lords.parliament.uk?url=http://dx.doi.org/10.1093/acprof:oso/9780190658052.001.0001
975			_aOxford scholarship online 2024
999			_c83200 _d83200