| 000 | 02546nam a2200445 i 4500 | ||
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| 001 | EDZ0002078006 | ||
| 003 | UK-LoPHL | ||
| 005 | 20240425151116.0 | ||
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| 007 | cr ||||||||||| | ||
| 008 | 190705s2019 nyua fob 001|0|eng|d | ||
| 020 |
_a9780190694081 (ebook) : _cNo price |
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| 040 |
_aStDuBDS _beng _cStDuBDS _erda _epn |
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| 050 | 4 | _aJK2281 | |
| 082 | 0 | 4 |
_a324.70973 _223 |
| 100 | 1 |
_aStromer-Galley, Jennifer, _eauthor. |
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| 245 | 1 | 0 |
_aPresidential campaigning in the Internet age / _cJennifer Stromer-Galley. |
| 264 | 1 |
_aNew York, NY : _bOxford University Press, _c2019. |
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| 300 |
_a1 online resource : _billustrations (black and white). |
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| 336 |
_atext _2rdacontent |
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| 336 |
_astill image _2rdacontent |
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| 337 |
_acomputer _2rdamedia |
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| 338 |
_aonline resource _2rdacarrier |
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| 490 | 1 | _aOxford studies in digital politics | |
| 490 | 1 | _aOxford scholarship online | |
| 500 | _aAlso issued in print: 2019. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | 8 | _aPresidential candidates and their campaigns in the United States are fully invested in the use of social media. Yet, since 1996 presidential campaigns have been experimenting with ways to use digital communication technologies on the Internet to their advantage. This text tells the stories of the practices of campaigning online between 1996 and 2016, looking at winners and also-rans. The stories provide rich details of the factors that contribute to the success or failure of candidates, including the influence of digital media. The stories also show how political campaigns over six election cycles transitioned from the paradigm of mass media campaigning, to networked campaigning, and finally to mass-targeted campaigning. | |
| 521 | _aSpecialized. | ||
| 588 | _aDescription based on online resource; title from home page (viewed on July 5, 2019). | ||
| 650 | 0 |
_aPolitical campaigns _zUnited States _xHistory _y20th century. _957187 |
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| 650 | 0 |
_aPolitical campaigns _zUnited States _xHistory _y21st century. _958081 |
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| 650 | 0 |
_aInternet in political campaigns _zUnited States. _9123315 |
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| 650 | 0 |
_aPresidents _zUnited States _xElection. _954665 |
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| 776 | 0 | 8 |
_iPrint version : _z9780199977413 |
| 830 | 0 |
_aOxford studies in digital politics. _9122079 |
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| 830 | 0 | _aOxford scholarship online. | |
| 856 | 4 | 0 |
_3Oxford scholarship online _uhttps://go.openathens.net/redirector/lords.parliament.uk?url=https://dx.doi.org/10.1093/oso/9780190694043.001.0001 |
| 975 | _aOxford scholarship online 2024 | ||
| 999 |
_c85227 _d85227 |
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