000 02755nam a2200517 i 4500
001 9780197695142
003 UK-LoPHL
005 20240425152529.0
006 m|||||o||d||||||||
007 cr |||||||||||
008 230615s2023 nyua fob 001|0 eng|d
020 _a9780197695142
_qebook
_cNo price
024 7 _a10.1093/oso/9780197695104.001.0001
_2doi
040 _aStDuBDS
_beng
_cStDuBDS
_erda
_epn
050 0 _aJK2316
_b.H44 2023
072 7 _aPOL
_2ukslc
072 7 _aJP
_2thema
082 0 4 _a324.2730904
_223
100 1 _aHeersink, Boris,
_d1984-
_eauthor.
245 1 0 _aNational party organizations and party brands in American politics :
_bthe Democratic and Republican National Committees, 1912-2016 /
_cBoris Heersink.
264 1 _aNew York, NY :
_bOxford University Press,
_c2023.
300 _a1 online resource :
_billustrations (black and white, and colour).
336 _atext
_2rdacontent
336 _astill image
_2rdacontent
337 _acomputer
_2rdamedia
338 _aonline resource
_2rdacarrier
490 1 _aOxford scholarship online
500 _aAlso issued in print: 2023.
504 _aIncludes bibliographical references and index.
520 8 _aIn this text, Boris Heersink analyses the DNC and RNC in their role as party-branders. Specifically, he argues the main role of the committees is to try and promote an image of the party to voters in a way they hope will help them win elections. However, in doing so, they often have to make controversial decisions, such as picking sides in big intra-party fights about what policies to support and what voting groups to target or ignore. Through extensive historical analysis, this book shows that the DNC and RNC were part of every major American policy debate throughout the 20th century.
521 _aSpecialized.
588 _aDescription based on online resource; title from home page (viewed on June 26, 2023).
610 2 0 _aDemocratic National Committee (U.S.)
_xHistory.
610 2 0 _aRepublican National Committee (U.S.)
_xHistory.
610 2 0 _aDemocratic Party (U.S.)
_xHistory.
610 2 0 _aRepublican Party (U.S. : 1854- )
_xHistory.
_912801
650 0 _aPolitical party organization
_zUnited States
_xHistory.
651 0 _aUnited States
_xPolitics and government
_y20th century.
_919597
651 0 _aUnited States
_xPolitics and government
_y21st century.
_921389
650 7 _aPolitics and Government.
_2ukslc
650 7 _aPolitics & government.
_2thema
776 0 8 _iPrint version :
_z9780197695104
830 0 _aOxford scholarship online.
856 4 0 _3Oxford Academic
_uhttps://go.openathens.net/redirector/lords.parliament.uk?url=https://doi.org/10.1093/oso/9780197695104.001.0001
975 _aOxford scholarship online 2024
999 _c87697
_d87697