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The British monarchy as a corporate brand :

Balmer, John M. T.

The British monarchy as a corporate brand : heresy or necessity? / John M. T. Balmer. - Bradford : Bradford University School of Management, 2004. - 33p. - Working papers, (Bradford University, School of Management) no.04/17. . - Working papers, (Bradford University, School of Management) no.04/17. .

Available online at: http://www.brad.ac.uk/acad/management/external/pdf/workingpapers/2004/Booklet_04=17.pdf

Subjects--Personal Names:
Windsor, House of.

Subjects--Topical Terms:
Corporate image.
Monarchy--Public relations.--Great Britain
Monarchy--Public opinion.--Great Britain

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The British monarchy as a corporate brand :

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