The British monarchy as a corporate brand : heresy or necessity? / John M. T. Balmer.
By: Balmer, John M. T
.Contributor(s): University of Bradford. School of Management.Series: Working papers, (Bradford University, School of Management): no.04/17.Publisher: Bradford : Bradford University School of Management, 2004Description: 33p.Subject(s): Windsor, House of | Corporate image | Monarchy -- Great Britain -- Public relations | Monarchy -- Great Britain -- Public opinionOnline resources: Click here to access online
| Item type | Current library | Collection | Class number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
| Reference material | Offsite Offsite Deepstore | Official Publications | SOP 2005/161 (Browse shelf(Opens below)) | 1 | Not for loan | 59156-1001 |
Available online at: http://www.brad.ac.uk/acad/management/external/pdf/workingpapers/2004/Booklet_04=17.pdf