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Johnson, Phillip

Ambush marketing and brand protection : law and practice / Phillip Johnson. - 2nd ed. - Oxford : Oxford University Press, 2011. - lix, 459p.

Previous ed. published as: Ambush marketing : a practical guide to protecting the brand of a sporting event. London : Sweet & Maxwell, 2008.

ISBN: 9780199696451

Subjects--Topical Terms:
Special events--Marketing--Law and legislation.
Brand name products--Law and legislation--Great Britain.

Dewey Class. No.: 343.84