Ambush marketing and brand protection : (Record no. 63869)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00863cam a2200217 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | u68922 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120319s2011 enka b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780199696451 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | StDuBDS |
| Language of cataloging | eng |
| Transcribing agency | StDuBDS |
| Modifying agency | Uk |
| -- | UkOxU |
| -- | UK-LoPHL |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Provenance | CU |
| -- | 0719102819 |
| Local processing data | b |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 343.84 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Johnson, Phillip |
| Fuller form of name | (Phillip Michael) |
| 9 (RLIN) | 107619 |
| 245 10 - TITLE STATEMENT | |
| Title | Ambush marketing and brand protection : |
| Remainder of title | law and practice / |
| Statement of responsibility, etc. | Phillip Johnson. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Oxford : |
| Name of publisher, distributor, etc. | Oxford University Press, |
| Date of publication, distribution, etc. | 2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | lix, 459p. |
| 500 ## - GENERAL NOTE | |
| General note | Previous ed. published as: Ambush marketing : a practical guide to protecting the brand of a sporting event. London : Sweet & Maxwell, 2008. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Special events |
| General subdivision | Marketing |
| -- | Law and legislation. |
| 9 (RLIN) | 56945 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products |
| General subdivision | Law and legislation |
| Geographic subdivision | Great Britain. |
| 9 (RLIN) | 24765 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | Do not suppress in OPAC |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| House of Lords Library - Palace | House of Lords Library - Palace | Dewey | 23/02/2012 | 124.70 | 343.8 JOH | 003664 | 08/12/2017 | 1 | 124.70 | 08/12/2017 | Book |