Seduction by contract law, economics, and psychology in consumer markets /
Bar-Gill, Oren.
Seduction by contract law, economics, and psychology in consumer markets / [electronic resource] : Oren Bar-Gill. - Oxford : Oxford University Press, 2012. - 1 online resource : ill.
Includes bibliographical references and index.
'Seduction by Contract' explains how consumer contracts emerge from market forces and consumer psychology. Consumers' predictable mistakes - they are short-sighted, optimistic, and imperfectly rational - compel sellers to compete by hiding the true costs of products in complex, misleading contracts. Only better law can overcome the market's failure.
Specialized.
9780191751660 No price
Consumer contracts.
Marketing.
Consumers--Attitudes.
Law.
K1030
346.022
Seduction by contract law, economics, and psychology in consumer markets / [electronic resource] : Oren Bar-Gill. - Oxford : Oxford University Press, 2012. - 1 online resource : ill.
Includes bibliographical references and index.
'Seduction by Contract' explains how consumer contracts emerge from market forces and consumer psychology. Consumers' predictable mistakes - they are short-sighted, optimistic, and imperfectly rational - compel sellers to compete by hiding the true costs of products in complex, misleading contracts. Only better law can overcome the market's failure.
Specialized.
9780191751660 No price
Consumer contracts.
Marketing.
Consumers--Attitudes.
Law.
K1030
346.022