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Seduction by contract [electronic resource] : law, economics, and psychology in consumer markets / Oren Bar-Gill.
Publisher: Oxford : Oxford University Press, 2012Description: 1 online resource : ill.ISBN: 9780191751660.Subject(s): Consumer contracts | Marketing
| Consumers -- Attitudes | LawAdditional Physical Form: Print version : 9780199663361DDC classification: 346.022 Online resources: Oxford scholarship online Summary: 'Seduction by Contract' explains how consumer contracts emerge from market forces and consumer psychology. Consumers' predictable mistakes - they are short-sighted, optimistic, and imperfectly rational - compel sellers to compete by hiding the true costs of products in complex, misleading contracts. Only better law can overcome the market's failure.
| Item type | Current library | Copy number | Status | |
|---|---|---|---|---|
| ebook | House of Lords Library - Palace Online access | 1 | Available |
'Seduction by Contract' explains how consumer contracts emerge from market forces and consumer psychology. Consumers' predictable mistakes - they are short-sighted, optimistic, and imperfectly rational - compel sellers to compete by hiding the true costs of products in complex, misleading contracts. Only better law can overcome the market's failure.
Specialized.
Description based on online resource; title from PDF title page (viewed on Aug. 24, 2012).
Includes bibliographical references and index.