The citizen marketer / (Record no. 83200)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02079nam a2200421 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | EDZ0001679690 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | UK-LoPHL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240425150052.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m||||||||d|||||||| |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr ||||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170505s2017 nyu fob 001|0|eng|d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780190658090 (ebook) : |
| Terms of availability | No price |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | StDuBDS |
| Language of cataloging | eng |
| Transcribing agency | StDuBDS |
| Description conventions | rda |
| -- | pn |
| 050 #0 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | JF799.5 |
| Item number | .P46 2017 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 324.73 |
| Edition number | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Penney, Joel, |
| Relator term | author. |
| 245 14 - TITLE STATEMENT | |
| Title | The citizen marketer / |
| Statement of responsibility, etc. | Joel Penney. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | New York, NY : |
| Name of producer, publisher, distributor, manufacturer | Oxford University Press, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2017. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Source | rdacarrier |
| 490 1# - SERIES STATEMENT | |
| Series statement | Oxford studies in digital politics |
| 500 ## - GENERAL NOTE | |
| General note | Previously issued in print: 2017. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 520 8# - SUMMARY, ETC. | |
| Summary, etc. | From hashtag activism to the flood of political memes on social media, the landscape of political communication is being transformed by the grassroots circulation of opinion on digital platforms and beyond. 'The Citizen Marketer' offers a new framework for understanding this phenomenon by exploring how everyday people assist in the promotion of political media messages in hopes of persuading their peers and shaping the public mind. |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | Specialized. |
| 588 ## - SOURCE OF DESCRIPTION NOTE | |
| Source of description note | Description based on online resource; title from home page (viewed on May 9, 2017). |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Political participation |
| General subdivision | Technological innovations. |
| 9 (RLIN) | 54736 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication in politics |
| General subdivision | Technological innovations. |
| 9 (RLIN) | 54737 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Social media |
| General subdivision | Political aspects. |
| 9 (RLIN) | 58722 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Political aspects. |
| 9 (RLIN) | 39182 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Public opinion |
| General subdivision | Political aspects. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Print version : |
| International Standard Book Number | 9780190658052 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Oxford studies in digital politics. |
| 9 (RLIN) | 122079 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Oxford scholarship online |
| Uniform Resource Identifier | <a href="https://go.openathens.net/redirector/lords.parliament.uk?url=http://dx.doi.org/10.1093/acprof:oso/9780190658052.001.0001">https://go.openathens.net/redirector/lords.parliament.uk?url=http://dx.doi.org/10.1093/acprof:oso/9780190658052.001.0001</a> |
| 975 ## - | |
| -- | Oxford scholarship online 2024 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| House of Lords Library - Palace | House of Lords Library - Palace | Online access | 25/04/2024 | 25/04/2024 | 1 | 25/04/2024 | ebook |