Image from Amazon.com
The citizen marketer / Joel Penney.
Series: Oxford studies in digital politics: Publisher: New York, NY : Oxford University Press, 2017Description: 1 online resource.Content type: text Media type: computer Carrier type: online resourceISBN: 9780190658090 (ebook) :.Subject(s): Political participation -- Technological innovations
| Communication in politics -- Technological innovations | Social media -- Political aspects | Marketing -- Political aspects | Public opinion -- Political aspectsAdditional Physical Form: Print version : 9780190658052DDC classification: 324.73 Online resources: Oxford scholarship online Summary: From hashtag activism to the flood of political memes on social media, the landscape of political communication is being transformed by the grassroots circulation of opinion on digital platforms and beyond. 'The Citizen Marketer' offers a new framework for understanding this phenomenon by exploring how everyday people assist in the promotion of political media messages in hopes of persuading their peers and shaping the public mind.
| Item type | Current library | Copy number | Status | |
|---|---|---|---|---|
| ebook | House of Lords Library - Palace Online access | 1 | Available |
Previously issued in print: 2017.
Includes bibliographical references and index.
From hashtag activism to the flood of political memes on social media, the landscape of political communication is being transformed by the grassroots circulation of opinion on digital platforms and beyond. 'The Citizen Marketer' offers a new framework for understanding this phenomenon by exploring how everyday people assist in the promotion of political media messages in hopes of persuading their peers and shaping the public mind.
Specialized.
Description based on online resource; title from home page (viewed on May 9, 2017).